Digital

From 1985 to the present, digital was made to push boundaries, express emotion and explore designs and styles which haven't been explored before. Messy, chaotic, random, and loose are the main elements of this era. Sometimes art or designs need to be destroyed before they can become art. Many of these elements apply to magazines, advertisements, films, photography, packaging and fashion. Basically, this is the 80's, the beginning of the punks and all things abstract.

Okay so the first example of what sort of designs and effects were around in the 80's, 90's to now, here is an iconic company, MTV. They used different effects in advertising, and as Candy Kugel from www.awn.com/mag/issue2.10/2.10pages/2.10mtv says,

"It's going to be like nothing you've seen before.."

And that is exactly what happened in the 80's. Everything was brand new to the world of design.

So a few of the big things in the 80's and 90's was to animate 2d images, or experiment different effects. The MTV Man on the Moon image, is a stillshot example of the animation of 2d images. The MTV advertisement with the red mouth and tongue is an example of pushing the rules for what is and isnt acceptable. It's like "if you dont like, get lost" because of this care free, rebellious society.

The third MTV advertisement are different designs for it. The black background of them all sort of represent the rock genre, which represents the rebellious, as it is quite dominant.


This next image I think is very effective and unique. I like abstract, and I find this piece creative.

I love the ripped paper, mixed images and techniques. It is just so effective, loud, bold and engergetic. I like the busyness of the patterns, and colours, and how the white of the ripped edge creates a border cutting through the whole cover. The ripped effect creates leading lines, but in general it attracts the eye. Another one of my favourites is the packaging of these bottles. This is how much the 80's rebellious streak has influenced and continued into the 90's and the new millenium.